Having a profile on LinkedIn is a great start. But it’s just that – a start. Now that you have that, what do you do now? I’ve coached a lot of individuals on this very thing, and they’re usually surprised at how much they can do on LinkedIn beyond the basics. The first step of course is to make sure your profile is complete and current (including a photo in business professional dress). Also, don’t overlook the Summary section: this is a great opportunity to highlight in a concise manner your most relevant work experience, education, skills and accomplishments. Keep in mind that potential employers often view your profile as a basis for hiring decisions.
OK, moving on. What next, now that you have an awesome profile? Ask for a few recommendations from former supervisors and co-workers, as well as past and present professors, for example – really anyone who can attest to your skills, qualifications, work style, etc. is a potential recommendation for you. But as in other networking situations, it’s important to be willing to reciprocate and offer to write a recommendation for those same individuals (assuming it makes sense to do so).
You’re making progress: got your profile up, with a couple recommendations. What now? Get active. Join some of the groups related to your target industry, or perhaps your school’s alumni group. for starters. And now that you’ve joined, what’s the next step? See who the group members are with whom you can potentially connect. Participate in the discussion forums by posting relevant articles and commenting on other members’ posts. This is a great way to get better known by group members.
What else? LinkedIn can be a valuable tool when it comes to informational interviews. How does this work? Do a search on an organization you’re interested in, and Linked will show you which of your connections have some sort of association with that organization. Requesting informational interviews from 1st degree connections is usually relatively straightforward, but with 2nd degree connections, try to get an introduction from one of your mutual contacts if possible.
So this is just a small taste of what you can do with LinkedIn, but hopefully this will get you moving in the right direction if you’ve been wondering about some of the next steps to take with your networking strategy. Final thought: LinkedIn is a very effective way to network, but don’t forget about all the other great ways. Use a combination of strategies that works best for you.
Oh, and what if you’re not on LinkedIn at all? Well there’s no time like the present to start!